{"id":22656,"date":"2022-11-25T09:19:05","date_gmt":"2022-11-25T09:19:05","guid":{"rendered":"https:\/\/fipmed.co\/zasady-ochrany-osobnich-udaju\/"},"modified":"2024-07-28T08:06:17","modified_gmt":"2024-07-28T08:06:17","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/fipmed.co\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22656\" class=\"elementor elementor-22656 elementor-3\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b2513f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b2513f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb4fbe6\" data-id=\"cb4fbe6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4603e09 elementor-widget elementor-widget-text-editor\" data-id=\"4603e09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\">Ochrana osobn\u00edch \u00fadaj\u016f je pro spole\u010dnost FipMed.co velmi d\u016fle\u017eit\u00e1 a chceme b\u00fdt otev\u0159en\u00ed a transparentn\u00ed ve zp\u016fsobu, jak\u00fdm zpracov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje.<br \/>\nZavazujeme se chr\u00e1nit soukrom\u00ed a bezpe\u010dnost na\u0161ich z\u00e1kazn\u00edk\u016f a n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek. <span class=\"Apple-converted-space\">  <\/span>Proto m\u00e1me z\u00e1sady, kter\u00e9 stanov\u00ed \u00fa\u010del shroma\u017e\u010fov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f a zp\u016fsob jejich zpracov\u00e1n\u00ed a ochrany.<span class=\"Apple-converted-space\">  <\/span>Budete m\u00edt tak\u00e9 mo\u017enost sledovat proces shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a \u0159\u00eddit \u00farove\u0148 komunikace, kterou si s n\u00e1mi p\u0159ejete.<\/span><\/p>\n<p class=\"p1\">\n<p class=\"p1\"><span class=\"s1\">&#8211; Va\u0161e \u00fadaje budou pou\u017eity pouze ke zlep\u0161en\u00ed na\u0161ich slu\u017eeb a va\u0161ich zku\u0161enost\u00ed s n\u00e1mi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Ochrana va\u0161ich dat p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem je na\u0161\u00ed prioritou \u010d\u00edslo jedna, co\u017e zahrnuje prevenci neopr\u00e1vn\u011bn\u00e9ho p\u0159\u00edstupu, \u00faprav nebo sd\u00edlen\u00ed dat.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Zavazujeme se sd\u011blovat v\u0161echny pot\u0159ebn\u00e9 informace co nejjasn\u011bji a nejstru\u010dn\u011bji.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; M\u00e1te mo\u017enost rozhodnout, co a jak od n\u00e1s usly\u0161\u00edte.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; V\u0161echny osobn\u00ed \u00fadaje, kter\u00e9 nejsou nezbytn\u00e9 pro na\u0161i analytiku, budou vymaz\u00e1ny, aby se zabr\u00e1nilo ukl\u00e1d\u00e1n\u00ed nadbyte\u010dn\u00fdch informac\u00ed v na\u0161em syst\u00e9mu.<\/span><\/p>\n<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Va\u0161e osobn\u00ed \u00fadaje budeme zpracov\u00e1vat z n\u00e1sleduj\u00edc\u00edch d\u016fvod\u016f:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pln\u011bn\u00ed smluv, jejich\u017e jste smluvn\u00ed stranou<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Dodr\u017eov\u00e1n\u00ed na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Marketingov\u00e9 a jin\u00e9 opr\u00e1vn\u011bn\u00e9 z\u00e1jmy<\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Pat\u0159\u00ed mezi n\u011b:  <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Shroma\u017e\u010fov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f za \u00fa\u010delem poskytnut\u00ed co nejlep\u0161\u00edho z\u00e1kaznick\u00e9ho servisu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Provozn\u00ed po\u017eadavky nezbytn\u00e9 pro intern\u00ed procesy<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Spln\u011bn\u00ed va\u0161ich po\u017eadavk\u016f na na\u0161e slu\u017eby a produkty.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Prevence podvod\u016f<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; V\u00fdhradn\u011b pro n\u00e1\u0161 vlastn\u00ed intern\u00ed marketing, v\u00fdzkum a v\u00fdvoj produkt\u016f.<\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">  Jak o v\u00e1s shroma\u017e\u010fujeme informace  <\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">&#8211; prost\u0159ednictv\u00edm online n\u00e1kup\u016f (p\u0159i zad\u00e1n\u00ed objedn\u00e1vky).  <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; prost\u0159ednictv\u00edm p\u0159\u00edm\u00e9ho marketingu (kdy\u017e se p\u0159ihl\u00e1s\u00edte k odb\u011bru na\u0161ich novinek).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; P\u0159i registraci \u00fa\u010dtu FipMed.co<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Komunikace prost\u0159ednictv\u00edm na\u0161eho odd\u011blen\u00ed p\u00e9\u010de o z\u00e1kazn\u00edky<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Va\u0161e \u00fadaje mohou b\u00fdt tak\u00e9 automaticky shroma\u017e\u010fov\u00e1ny b\u011bhem n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek, co\u017e zahrnuje informace o va\u0161ich za\u0159\u00edzen\u00edch a prohl\u00ed\u017een\u00ed.<br \/>\nTyto informace jsou shroma\u017e\u010fov\u00e1ny pomoc\u00ed soubor\u016f cookie a podobn\u00fdch technologi\u00ed.   <\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">Pro\u010d pou\u017e\u00edv\u00e1me va\u0161e osobn\u00ed \u00fadaje:<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">&#8211; Zpracov\u00e1n\u00ed a doru\u010den\u00ed va\u0161ich n\u00e1kup\u016f<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; P\u0159ij\u00edm\u00e1n\u00ed plateb a prov\u00e1d\u011bn\u00ed n\u00e1hrad<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; zas\u00edl\u00e1n\u00ed servisn\u00edch zpr\u00e1v prost\u0159ednictv\u00edm SMS, e-mailu nebo jinak.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Poskytov\u00e1n\u00ed slu\u017eeb p\u00e9\u010de o z\u00e1kazn\u00edky a podpory, vy\u0159izov\u00e1n\u00ed vr\u00e1cen\u00fdch zbo\u017e\u00ed, reklamace z\u00e1ruky<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; V\u0161echny formy odhalov\u00e1n\u00ed a prevence podvod\u016f<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Bezpe\u010dnost a ochrana na\u0161ich webov\u00fdch str\u00e1nek<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Zobrazov\u00e1n\u00ed na\u0161ich reklam p\u0159i proch\u00e1zen\u00ed webu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Poskytov\u00e1n\u00ed informac\u00ed o na\u0161ich produktech a slu\u017eb\u00e1ch, propaga\u010dn\u00edch akc\u00edch, slev\u00e1ch a novink\u00e1ch t\u00fdkaj\u00edc\u00edch se va\u0161ich preferenc\u00ed a p\u0159\u00e1n\u00ed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Zlep\u0161ov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek<\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">Jak\u00e9 typy \u00fadaj\u016f shroma\u017e\u010fujeme<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">&#8211; Identifika\u010dn\u00ed a kontaktn\u00ed \u00fadaje (e-mailov\u00e1 adresa, jm\u00e9no, p\u0159\u00edjmen\u00ed, adresa, telefon).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Finan\u010dn\u00ed informace a informace o transakc\u00edch (\u00fadaje o kreditn\u00edch kart\u00e1ch, podrobnosti o platb\u00e1ch poskytovan\u00fdch zpracovateli plateb t\u0159et\u00edch stran).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Profilov\u00e9 informace (jm\u00e9no, p\u0159\u00edjmen\u00ed, e-mailov\u00e1 adresa, heslo a dal\u0161\u00ed nepovinn\u00e9 informace o u\u017eivateli: pohlav\u00ed, \u010dasov\u00e9 p\u00e1smo, datum narozen\u00ed).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Technick\u00e9 informace (adresa internetov\u00e9ho protokolu (IP), va\u0161e p\u0159ihla\u0161ovac\u00ed \u00fadaje, informace o prohl\u00ed\u017ee\u010di, \u010dasov\u00e9 p\u00e1smo, jazyk, typy a verze dopl\u0148k\u016f prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m a dal\u0161\u00ed technologie za\u0159\u00edzen\u00ed, kter\u00e9 pou\u017e\u00edv\u00e1te k p\u0159\u00edstupu na webov\u00e9 str\u00e1nky FipMed.co nebo do mobiln\u00ed aplikace).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Marketingov\u00e9 a komunika\u010dn\u00ed informace (e-mailov\u00e1 adresa, jm\u00e9no, p\u0159\u00edjmen\u00ed, pohlav\u00ed, \u010dasov\u00e9 p\u00e1smo, region, zem\u011b, datum n\u00e1kupu, IP adresa, datum objedn\u00e1vky, zakoupen\u00fd produkt, zdroj p\u0159edplatn\u00e9ho, jazyk, ID objedn\u00e1vky, ID u\u017eivatele, datum p\u0159edplatn\u00e9ho, datum posledn\u00ed zm\u011bny).<\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">Jak dlouho uchov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Va\u0161e \u00fadaje budeme uchov\u00e1vat po dobu, po kterou m\u00e1te \u00fa\u010det, nebo po dobu nezbytnou k tomu, abychom v\u00e1m mohli poskytovat slu\u017eby, v\u010detn\u011b z\u00e1ruky na produkt trvaj\u00edc\u00ed a\u017e 10 let, nebo (v p\u0159\u00edpad\u011b jak\u00e9hokoli kontaktu s na\u0161\u00edm t\u00fdmem p\u00e9\u010de o z\u00e1kazn\u00edky) pouze po dobu nezbytnou k poskytov\u00e1n\u00ed zpr\u00e1v souvisej\u00edc\u00edch s podporou a anal\u00fdzou trend\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pokud to vy\u017eaduje z\u00e1kon, m\u016f\u017eeme n\u011bkter\u00e9 va\u0161e \u00fadaje uchov\u00e1vat i pot\u00e9, co byl v\u00e1\u0161 \u00fa\u010det uzav\u0159en a my v\u00e1m ji\u017e nepot\u0159ebujeme poskytovat \u017e\u00e1dn\u00e9 slu\u017eby.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00dadaje pou\u017e\u00edvan\u00e9 pro p\u0159\u00edm\u00fd marketing budou ulo\u017eeny, dokud se u\u017eivatel neodhl\u00e1s\u00ed nebo nebude neaktivn\u00ed d\u00e9le ne\u017e rok.<\/span><\/p>\n<p class=\"p2\">\n<p class=\"p1\"><span class=\"s1\">Neprod\u00e1v\u00e1me a nebudeme prod\u00e1vat \u017e\u00e1dn\u00e9 va\u0161e osobn\u00ed \u00fadaje \u017e\u00e1dn\u00e9 t\u0159et\u00ed stran\u011b &#8211; v\u010detn\u011b va\u0161eho jm\u00e9na, adresy, e-mailov\u00e9 adresy nebo \u00fadaj\u016f o kreditn\u00ed kart\u011b.<span class=\"Apple-converted-space\">  <\/span>Chceme si z\u00edskat a udr\u017eet va\u0161i d\u016fv\u011bru a v\u011b\u0159\u00edme, \u017ee je to pro to naprosto nezbytn\u00e9.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Va\u0161e \u00fadaje v\u0161ak sd\u00edl\u00edme s n\u00e1sleduj\u00edc\u00edmi kategoriemi spole\u010dnost\u00ed jako nezbytnou sou\u010d\u00e1st toho, abychom v\u00e1m mohli poskytovat na\u0161e slu\u017eby, jak je uvedeno v tomto prohl\u00e1\u0161en\u00ed:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; P\u0159idru\u017een\u00e9 spole\u010dnosti a zpracovatel\u00e9 na z\u00e1klad\u011b pln\u011bn\u00ed kupn\u00ed smlouvy nebo k prov\u00e1d\u011bn\u00ed intern\u00edch proces\u016f a postup\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Spole\u010dnosti vyd\u00e1vaj\u00edc\u00ed kreditn\u00ed karty, poskytovatel\u00e9 platebn\u00edch slu\u017eeb ke zpracov\u00e1n\u00ed plateb a banky na z\u00e1klad\u011b va\u0161\u00ed objedn\u00e1vky za \u00fa\u010delem spln\u011bn\u00ed kupn\u00ed smlouvy.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Dopravci pro doru\u010den\u00ed va\u0161\u00ed objedn\u00e1vky nebo slu\u017eeb  <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Ostatn\u00ed poskytovatel\u00e9 slu\u017eeb a t\u0159et\u00ed strany zapojen\u00e9 do zpracov\u00e1n\u00ed \u00fadaj\u016f<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; T\u0159et\u00ed strany, jako jsou org\u00e1ny \u010dinn\u00e9 v trestn\u00edm \u0159\u00edzen\u00ed, jin\u00e9 vl\u00e1dn\u00ed agentury a sp\u0159\u00edzn\u011bn\u00e9 strany, pokud n\u00e1m to ukl\u00e1d\u00e1 z\u00e1kon.<\/span><\/p>\n<\/p>\n<p class=\"p1\"><span class=\"s1\">T\u0159et\u00edm stran\u00e1m m\u016f\u017eeme poskytnout souhrnn\u00e9, ale anonymizovan\u00e9 informace a anal\u00fdzy o na\u0161ich z\u00e1kazn\u00edc\u00edch, p\u0159i\u010dem\u017e p\u0159edt\u00edm, ne\u017e tak u\u010din\u00edme, zajist\u00edme, aby v\u00e1s neidentifikovaly.<\/span><\/p>\n<p class=\"p2\">\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">Jak\u00e1 jsou va\u0161e pr\u00e1va<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo na p\u0159\u00edstup k osobn\u00edm \u00fadaj\u016fm, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te pr\u00e1vo kdykoli po\u017e\u00e1dat o informace o osobn\u00edch \u00fadaj\u00edch, kter\u00e9 o v\u00e1s uchov\u00e1v\u00e1me.<br \/>\nKdy\u017e n\u00e1s kontaktujete, poskytneme v\u00e1m va\u0161e osobn\u00ed \u00fadaje prost\u0159ednictv\u00edm e-mailu. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo na p\u0159enositelnost.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te pr\u00e1vo na to, aby v\u00e1m nebo jin\u00e9 stran\u011b byla p\u0159ed\u00e1na kopie va\u0161ich \u00fadaj\u016f ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu.<span class=\"Apple-converted-space\">  <\/span>Jedn\u00e1 se pouze o osobn\u00ed \u00fadaje, kter\u00e9 jste n\u00e1m poskytli.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te tak\u00e9 pr\u00e1vo po\u017eadovat, abychom p\u0159enesli nebo p\u0159enesli prvky va\u0161ich \u00fadaj\u016f bu\u010f k v\u00e1m, nebo k jin\u00e9mu poskytovateli slu\u017eeb.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo na opravu.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te pr\u00e1vo po\u017e\u00e1dat o opravu sv\u00fdch osobn\u00edch \u00fadaj\u016f, pokud jsou nespr\u00e1vn\u00e9, v\u010detn\u011b pr\u00e1va na dopln\u011bn\u00ed ne\u00fapln\u00fdch osobn\u00edch \u00fadaj\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo na v\u00fdmaz.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te pr\u00e1vo kdykoli po\u017e\u00e1dat o vymaz\u00e1n\u00ed, zastaven\u00ed zpracov\u00e1n\u00ed nebo shroma\u017e\u010fov\u00e1n\u00ed jak\u00fdchkoli osobn\u00edch \u00fadaj\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 je zalo\u017eeno na opr\u00e1vn\u011bn\u00e9m z\u00e1jmu.<span class=\"Apple-converted-space\">  <\/span>Na z\u00e1klad\u011b va\u0161\u00ed \u017e\u00e1dosti nebude spole\u010dnost FipMed.co pokra\u010dovat ve zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f, pokud neprok\u00e1\u017ee opr\u00e1vn\u011bn\u00fd d\u016fvod, kter\u00fd p\u0159eva\u017euje nad va\u0161imi z\u00e1jmy a pr\u00e1vy, nebo z d\u016fvodu pr\u00e1vn\u00edch povinnost\u00ed \u010di n\u00e1rok\u016f.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Pr\u00e1vo vzn\u00e9st n\u00e1mitku proti p\u0159\u00edm\u00e9mu marketingu.<span class=\"Apple-converted-space\">  <\/span>M\u00e1te pr\u00e1vo vzn\u00e9st n\u00e1mitku proti p\u0159\u00edm\u00e9mu marketingu, v\u010detn\u011b profilov\u00e9 anal\u00fdzy prov\u00e1d\u011bn\u00e9 pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Jako n\u00e1\u0161 z\u00e1kazn\u00edk nebo n\u00e1v\u0161t\u011bvn\u00edk str\u00e1nek m\u00e1te n\u00e1rok na \u00fapln\u00e9 informace t\u00fdkaj\u00edc\u00ed se shroma\u017e\u010fov\u00e1n\u00ed a zpracov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f.<span class=\"Apple-converted-space\">  <\/span>Pokud chcete uplatnit sv\u00e1 pr\u00e1va, pot\u0159ebujete pomoc, m\u00e1te st\u00ed\u017enost nebo se jen chcete na n\u011bco zeptat, nev\u00e1hejte n\u00e1s kontaktovat.<\/span><\/p>\n<p class=\"p2\">\n<h3 class=\"p1\"><span class=\"s1\">O souborech cookie<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Soubory cookie jsou mal\u00e9 textov\u00e9 soubory odes\u00edlan\u00e9 z webov\u00fdch str\u00e1nek a ukl\u00e1dan\u00e9 do webov\u00e9ho prohl\u00ed\u017ee\u010de u\u017eivatele b\u011bhem prohl\u00ed\u017een\u00ed webov\u00fdch str\u00e1nek.<span class=\"Apple-converted-space\">  <\/span>Kdy\u017e u\u017eivatel v budoucnu nav\u0161t\u00edv\u00ed stejnou webovou str\u00e1nku, m\u016f\u017ee webov\u00e1 str\u00e1nka na\u010d\u00edst \u00fadaje ulo\u017een\u00e9 v souboru cookie, aby ji informovala o p\u0159edchoz\u00ed aktivit\u011b u\u017eivatele, a t\u00edm jej odli\u0161ila od ostatn\u00edch u\u017eivatel\u016f, kte\u0159\u00ed str\u00e1nku pou\u017e\u00edvaj\u00ed.<\/span><\/p>\n<p class=\"p2\">\n<p class=\"p1\"><span class=\"s1\">Soubory cookie pou\u017e\u00edv\u00e1me k efektivn\u00ed navigaci na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a k prov\u00e1d\u011bn\u00ed ur\u010dit\u00fdch funkc\u00ed, v\u010detn\u011b anal\u00fdzy n\u00e1v\u0161t\u011bvnosti str\u00e1nek.<br \/>\nSoubory cookie v\u00e1s tak\u00e9 mohou rozpoznat p\u0159i dal\u0161\u00edm p\u0159ihl\u00e1\u0161en\u00ed a nab\u00eddnout v\u00e1m obsah p\u0159izp\u016fsoben\u00fd va\u0161im preferenc\u00edm a z\u00e1jm\u016fm. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Soubory cookie m\u016f\u017eeme do va\u0161eho za\u0159\u00edzen\u00ed ulo\u017eit, pokud jsou nezbytn\u011b nutn\u00e9 pro provoz t\u011bchto str\u00e1nek.<br \/>\nPro v\u0161echny ostatn\u00ed typy soubor\u016f cookie pot\u0159ebujeme v\u00e1\u0161 souhlas.<br \/>\nTento web pou\u017e\u00edv\u00e1 r\u016fzn\u00e9 typy soubor\u016f cookie.<br \/>\nN\u011bkter\u00e9 soubory cookie ukl\u00e1daj\u00ed slu\u017eby t\u0159et\u00edch stran, kter\u00e9 se objevuj\u00ed na na\u0161ich str\u00e1nk\u00e1ch.<br \/>\nSv\u016fj souhlas m\u016f\u017eete kdykoli zm\u011bnit nebo odvolat v *Spr\u00e1vci soubor\u016f cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.    <\/span><\/p>\n<p class=\"p2\">\n<p class=\"p1\"><span class=\"s1\">Typy soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Nezbytn\u00e9 soubory cookie pom\u00e1haj\u00ed zajistit pou\u017eitelnost webov\u00fdch str\u00e1nek t\u00edm, \u017ee umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce, jako je navigace na str\u00e1nce a p\u0159\u00edstup do zabezpe\u010den\u00fdch oblast\u00ed webov\u00fdch str\u00e1nek.<br \/>\nBez t\u011bchto soubor\u016f cookie nem\u016f\u017ee webov\u00e1 str\u00e1nka spr\u00e1vn\u011b fungovat. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Soubory cookie p\u0159edvoleb umo\u017e\u0148uj\u00ed webov\u00e9 str\u00e1nce zapamatovat si informace, kter\u00e9 m\u011bn\u00ed zp\u016fsob, jak\u00fdm se webov\u00e1 str\u00e1nka chov\u00e1 nebo vypad\u00e1, jako je v\u00e1\u0161 preferovan\u00fd jazyk nebo region, ve kter\u00e9m se nach\u00e1z\u00edte.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Statistick\u00e9 soubory cookie pom\u00e1haj\u00ed majitel\u016fm webov\u00fdch str\u00e1nek pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci interaguj\u00ed s webov\u00fdmi str\u00e1nkami, a to prost\u0159ednictv\u00edm anonymn\u00edho shroma\u017e\u010fov\u00e1n\u00ed a vykazov\u00e1n\u00ed informac\u00ed.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">&#8211; Marketingov\u00e9 soubory cookie se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na r\u016fzn\u00fdch webov\u00fdch str\u00e1nk\u00e1ch.<br \/>\nZ\u00e1m\u011brem je zobrazovat reklamy, kter\u00e9 jsou relevantn\u00ed a zaj\u00edmav\u00e9 pro jednotliv\u00e9 u\u017eivatele, a t\u00edm hodnotn\u011bj\u0161\u00ed pro vydavatele a inzerenty t\u0159et\u00edch stran. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ochrana osobn\u00edch \u00fadaj\u016f je pro spole\u010dnost FipMed.co velmi d\u016fle\u017eit\u00e1 a chceme b\u00fdt otev\u0159en\u00ed a transparentn\u00ed ve zp\u016fsobu, jak\u00fdm zpracov\u00e1v\u00e1me va\u0161e osobn\u00ed \u00fadaje. Zavazujeme se chr\u00e1nit soukrom\u00ed a bezpe\u010dnost na\u0161ich z\u00e1kazn\u00edk\u016f a n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek. Proto m\u00e1me z\u00e1sady, kter\u00e9 stanov\u00ed \u00fa\u010del shroma\u017e\u010fov\u00e1n\u00ed va\u0161ich osobn\u00edch \u00fadaj\u016f a zp\u016fsob jejich zpracov\u00e1n\u00ed a ochrany. Budete m\u00edt tak\u00e9 mo\u017enost sledovat proces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/pages\/22656"}],"collection":[{"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/comments?post=22656"}],"version-history":[{"count":1,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/pages\/22656\/revisions"}],"predecessor-version":[{"id":22657,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/pages\/22656\/revisions\/22657"}],"wp:attachment":[{"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/media?parent=22656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/categories?post=22656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fipmed.co\/cs\/wp-json\/wp\/v2\/tags?post=22656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}